We recently had an interesting forum with Innocentive and Sermo. The session was moderated by John Abele and we were very well educated about the possibilities of how exclusive networks and competition, moderated by doctors, can provide tremendous solutions and innovations.
For me, the most interesting aspects of these talks come from one simple point: How did these two companies get doctors to love doing this? The answer rests in competition and collective intelligence.
Sermo breaks down how they work, why they work, and how they are impacting the lives of doctors, but more importantly, the lives of patients. We get a great case study of a real doctor who didn't know how to remove a saw blade from a patients thumb without causing serious damage. Well, the Sermo community of like-minded people did. And this man's thumb was saved by a plastic drinking straw and a social network. This talk is really key for anyone interested in being connected to the brightest minds in medicine. Or anyone interested in a key example of how collective intelligence, enabled by new media, can save lives and change the world.
Innocentive brings us the competition aspect and breaks down their business model for success. Fortune 500 companies have problems they don't have answers to, but you might. And Sermo pays you for those answers. $100,000 prizes await ANYONE interested in solving problems as diverse as "What's wrong with Healthcare" to "We need a hydro-carbon." Competition is clearly the fastest and most viral way to effect major change almost overnight.
We invited these two companies to come talk to us and educate us so we could expand how we think about the application of new technology.
Coming up in the next day we will be posting a study of Manga. No, we don't read comic books and we're not internet geeks, but we are interested in learning more about how you present data and excite people. Using the 9/11 Comission Report and Dan Pink's new book we will discuss how communication is being change by the eye, the imagaination and a greater sense of adventure.
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